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6、Brainstorming 头脑风暴 Brainstorming is another way to encourage workers to think outside the box. It’s a techniqueby which a group discussion is held to produce ideas. Ideas are spontaneously bouncedaround the group, often as a way of trying to solve a problem. Brainstorming actually goesback a long way, all the way back to 1939 when it was first devised by advertising executiveAlex F. Osborn. He began developing methods for creative problem solving, as he wasfrustrated by employees’ inability to develop creative ideas individually for ad campaigns. Inresponse, he began hosting group-thinking sessions and discovered a significantimprovement in the quality and quantity of ideas produced by employees。 头脑风暴是另外一种激励员工打开思维的方式。这是一种技术，一个团队一起讨论问题提出方法。团队里面，大家的办法都是突然想出来，经常用来解决问题。头脑风暴事实上回顾到了一种很长久的方式，回溯到了1939年，当广告执行总监亚历克斯F第一次设计出来。当他被员工们无能为广告活动想出有创新性的主意而备受挫败时，他开始为具有创造性的问题想出好的办法。作为回应，他开始举办集思广益期，发现员工们的想法的质量和数量，在很大程度上完善了很多。 7、Desk jockey 办公室工作 This is a pun on the term disc jockey, and the chances are you’re being a desk jockey rightnow. Instead of spinning lots of records, you might be on your laptop checking emails, readingthis article, while you’re eating a pasta salad or drinking a coffee from your work’s canteen.Ringing phones, beeping pagers, overflowing inboxes – they’re all the tools of the deskjockey。 这是舞曲唱片播放员这个术语的双关用法，现在有机会让你成为坐办公室的人。而不是旋转很多的唱片，你可能在用笔记本电脑查看邮件，阅读文档，与此同时你在工作餐厅里面在吃通心粉沙拉或者喝咖啡。手机响，电话响，邮箱邮件满----他们都是在办公室工作的工具。 8、USP 独特卖点 This stands for Unique Selling Point or Unique Selling Proposition. It’s used a lot in themarketing sector and was introduced as office-speak way back in the 1940s. It refers to thosesuccessful products that have unique, specific attractions to consumers – so much so thatthey were willing to switch to it from their brand of choice。 USP代表的是独特的卖点或者独特的销售主张。在市场部分用的很多，被引用到办公室会话还要回溯到1940年。它指代那些成功的，对于客户而言有特点、有独特的吸引力的产品----如此以至于客户希望改变他们的品牌选择。
（责任编辑：晨鸿） |
